Apple essential anatomy app9/16/2023 ![]() ![]() Advertising revenues accounted for more than 80% of the $182.5 billion that Google generated in 2020. Of course, this is intentional, as lots of users click on these results without realizing that they’re ads. Other than the small label, these search results look almost indistinguishable from other search results. You’ll see these ads on more generic queries in particular. Google makes money when searchers click on these pay-per-click (PPC) advertisements, which you purchase through AdWords. Google also provides businesses with the opportunity to pay for an advertorial placement at the top of search result pages. It achieves this by delivering useful search results. Google profits from people trusting and valuing its search service. Google understands what you’re asking for, and it delivers a useful page as the top organic result- Mailchimp’s own page with that title.įrom Google’s perspective, this is a very good search result and a positive user experience, because it’s likely that the user will click the top result and be happy with the outcome. Let’s say you search “Mailchimp guides and tutorials.” This is a clear, unambiguous search. The 2 core elements of the search experience are the search term (the user input) and the search results (the output). That means providing the most relevant results, as quickly as possible. Google is designed to deliver the best search experience to its users, or searchers. It’s useful to have a clear understanding of how Google works and why. Because Google is the dominant search engine, SEO typically revolves around what works best for Google. To many people, the term “search engine” is synonymous with Google, which has about 92% of the global search engine market. They run a sophisticated algorithm that determines what results to display for each search query. ![]() ![]() To do so, they survey and “understand” the vast network of websites that make up the web. Search engines provide results for any search query a user enters. So, SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience. Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. For business owners, they offer a valuable opportunity to direct relevant traffic to your website. Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information. Search engines help people find what they’re looking for online. ![]()
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