Neutral blue colors9/15/2023 It’s generally conservative and can take on the warmth of brown or the coolness of white. It’s one of the most flexible neutrals, as it can be seen as warm or cool, traditional or modern.īrown: Brown is solid and dependable, and can be associated with nature depending on the context in which it is used.īeige: Beige can be warm or cool depending on the colors used around it. Gray: Gray can be seen as sophisticated and powerful, but can also come across as boring if used the wrong way. Although in some cultures it can also be associated with death. White: White is pure and innocent, and often linked to cleanliness. And similar studies among soccer matches showed a similar advantage to the teams wearing red uniforms.īlack: Black is elegant and sophisticated, but can also be sad and representative of death and mourning. The red-clad athletes won in 19 of the 29 weight classes. During the 2004 Olympics, athletes competing in four different sports (Greco-Roman wrestling, freestyle wrestling, boxing, and taekwondo) were randomly given either blue or red uniforms or protective gear. In a study of athletic performance, red uniforms appear to give an advantage. That doesn’t mean red will always hinder performance. That’s a significant difference and one that can be used to influence user experience. When participants were given a red participant number (rather than green or black), they performed 20% worse on tests than their peers. It can also affect performance in very real ways.įor example, in a study published in the Journal of Experimental Psychology, researchers found that the color red negatively affected performance on a test. It’s not just mood and emotions that color can affect. It’s not a natural association, per se, but it was a significant part of the cultural zeitgeist for long enough that it’s become a part of the human psyche. Purple, for example, is still associated with luxury due to the fact that purple dye was prohibitively expensive and rare in many ancient cultures, and therefore only used by royalty. Blue is almost universally calming because it’s associated with things like the sky and water. For example, green is often associated with nature and growth because most people have witnessed plants growing. However, because of universal human experiences, it’s possible to predict how the majority of people will respond to a given color. Or, at the opposite end of the spectrum, if they were hit by a blue car as a child, they might have a strong negative emotional reaction to the color blue. If a person’s favorite stuffed animal as a child was blue, for example, then they may have a preference for blue throughout their life. One important factor is the personal association with a color. There are a number of elements that can influence the way a person feels when exposed to a certain color. Why colors affect the way people feel isn’t straightforward.
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