Using google trends for product research9/16/2023 ![]() ![]() One powerful feature of Google Trends is to view keyword trends by geography (worldwide, country, subregion, and city). Use Google Trends to Improve and Optimize Local SEO ![]() Topic clustering helps customers and Google find content and can be used to improve SEO rankings. Topic clustering is an effective SEO strategy to help (1) organize your content and (2) improve internal linking. As you can see, searchers use the word “best” and year in their queries, so if you’re creating a blog post, for instance, be sure to add the word “best” and the current year to the blog post’s title.Īn effective content marketing strategy uses topic clusters, grouping content around one central idea, often called “pillars.” Related topics and related queries can help you create topic clusters. You can also compare queries to gauge popularity. To gain additional insight, use related topics and related queries or refine by category. While Google Trends does not measure keyword volume or difficulty, you will see how keywords perform over time. If you have an existing list of keywords to research, enter them in Google Trends to gain additional insight. This can be super helpful for keyword research. Unlike other search tools, Google Trends uses real-time data. Start or supplement your current keyword research with Google Trends. With Google Trends, you can research trending keywords and topics to help optimize your SEO strategy. Use Google Trends to Improve and Optimize SEO This is just one example of how to use Google Trends to identify seasonal topics for your eCommerce business. Aside from demand, you can also use seasonality to plan your content calendar, promotions, and paid search campaigns. ![]() As you can see from the graph below, there are two times a year when searches spike for the keyword phrase “gifts for mom”: May (Mother’s Day) and December (holiday season).Īrmed with this search-demand information, we can see that creating content and ads for December might yield better results since there’s more demand. Here we searched for “gifts for mom” keyword trends for the past five years. Let’s look at how seasonality works in Google Trends. Does your eCommerce business spike during specific holidays like Valentine’s Day, Black Friday, and Christmas? Or, if you sell safety equipment, Hurricane season might prove profitable. Google Trends can help identify seasonal terms to help plan your content and advertising campaigns. Use Google Trends to Find Seasonal Topics See if there are relevant trends you can tie to existing content or develop ideas for new content. To find trending topics, scroll down to the middle of the page to “Recently trending.” There, you will find the week’s most recent trending topics. Use Google Trends to Find Trending Topics Google Trends can help you identify trending and seasonal topics, so you plan your content marketing effectively. To keep your content marketing relevant, you need fresh content with exciting perspectives. Encourage Email Signups with Relevant Content.Discover Content That Attracts Inbound Linking.Google Trends can help in the following areas: Effective marketing begins with solid research. Whether you’re an established eCommerce business or just starting, you must market your business consistently. To get real-time results quickly, Google uses a sample data set representative of the entire data set. Using the complete set of data would take too long to process. While Google processes billions of searches per day, for processing efficiency, Google only uses sample data in Google Trends. Why Does Google Trends Only Use Sample Data? (2) Non-realtime data (historical data) covering searches from 2004 to 72 hours before your query. (1) Real-time data covering the past seven days. Google Trends provides two types of sample data: Since the data are topic-based by geography, you can drill down to city-level geography within the topic. Because the data is anonymized, no personal identifying information is attached instead, the data are grouped, categorized, and associated with the search query topic-not the individual searcher. Google Trends provides an unfiltered but anonymized sample of search requests made to Google. Google Trends is a free tool that uses real-time data to analyze the popularity and demand for Google search terms. How to Monitor Your Competitors with Google Trends. ![]()
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